1.3 Applications in the Real World

Artificial intelligence and machine learning are two related but distinct fields that aim to create smart machines that can perform tasks that normally require human intelligence. Some of the applications of artificial intelligence and machine learning in the real world are:

• Social media personalization: Platforms like Facebook, Instagram, and Twitter use machine learning algorithms to analyze your online behaviour, preferences, and interests, and then show you relevant content, ads, and recommendations that match your profile.
• Image recognition: Technologies like Face ID by Apple, Rekognition by Amazon, and Vision by Google use machine learning to detect and identify faces, objects, text, and activities in images and videos. These can be used for authentication, security, entertainment, and more.
• Business intelligence optimization: Companies like Microsoft, IBM, and Salesforce use machine learning to help businesses analyze data, generate insights, and make better decisions. Machine learning can also automate tasks like data entry, report generation, and customer service.
• TV, movie, and video recommendations: Services like Netflix, YouTube, and Hulu use machine learning to understand your viewing history, ratings, and preferences, and then suggest movies, shows, and videos that you might like or enjoy.
• Healthcare personalization: Applications like Wild Me by Microsoft, Blue River Technology by John Deere, and IBM Watson Health use machine learning to help researchers, doctors, and patients with various aspects of healthcare. Machine learning can help with diagnosis, treatment, prevention, drug discovery, and more.